Sunday, 28 April 2013

Pricing for profit

I've just read an excellent article in the Sydney Morning Herald about how the promoters of the latest, low attendance, City-Country NRL game could have made more money from the event and got more spectators along, if they'd paid more heed to some standard economics principles.

But I'm also reminded that you can push your luck on price discrimination: I appreciate it's been around for a while and maybe you've seen it already, but if not, give this a go.

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